What's Your Brand?

No, I'm not referring to the brand you choose to wear or promote by having a company name or symbol visible somewhere on you. What is your personal brand?

This question is consistently posed to us Post-Grads as we progress towards finding a job in the industry. What is your personality? What do you want future employers to think of you?

It was easy when we were young. We wanted to be liked for who we were. We still want that as adults, except we want to present the best version of ourselves to people who can affect our futures; this includes professors, future employers, coworkers and classmates.

Your personal brand can be displayed on Facebook, Instagram, LinkedIn and in person. Your brand allows you to stand out from others with similar educational backgrounds, skills and experience. Your personal brand can make you memorable against many others applying for the same position. You want to impress the individual making the decision and demonstrate what uniqueness you can bring to the company. Will you get along with your coworkers? Will you be a good fit for this position?

Use what experiences you have to your advantage. What values can you offer the company? You worked in retail? Amazing! Now explain how that can benefit us and why we should hire you over the countless other students who have also worked in retail. You're friendly and studied communications? Great! Demonstrate those skills.

How do you do that?

There are a number of things you can do. Pick and choose an experience, event or quality that makes you different and zone in on it. For example: I'm an author. That's distinctive from many students applying for the same position as myself. It also demonstrates my creativity, self-discipline, organization and time management skills. Being an author is one part of my personal brand.

Your personal brand does not have to revolve around one aspect of yourself. Another side of my personal brand is related to advertising through promotional experience, which demonstrates my outgoing personality and friendly nature.



Everyone has a brand that is unique in its own way, so make yours work for you!

If you're interested in learning how to build your personal brand, hit up the video below by Digital Royalty on Youtube. Very insightful!